Privacy Policy


Scope and Consent

This Privacy Policy describes how we collect, use, store, share and protect your personal information. It applies to the website and services and tools where this Privacy Policy is referenced, regardless of how you access or use them.

Throughout this Privacy Policy we use the term “personal information” to describe information that can be associated with a specific person and can be used to identify that person. We do not consider personal information to include information that has been made anonymous or aggregated so that it cannot be used, whether in combination with other information or otherwise, to identify a specific user.

By accepting the Privacy Policy you consent to our collection, use, disclosure and retention of your personal information as described in this Privacy Policy and in our Terms & Conditions.

Collection of Personal Information

You can browse the website without telling us who you are or revealing any personal information about yourself. If you register for an account with us you give us your personal information, and you are not anonymous to us. If you choose to provide us with personal information, you consent to the transfer and storage of that information on our servers located in the United Kingdom. We collect the following types of personal information in order to provide you with the use of and access to our site, services and tools, to help us personalise and improve your experience and for our advertising purposes.

Information We Collect Automatically

When you visit our site, use our services and tools, or interact with our advertising or content, we automatically collect information sent to us by your computer, mobile device, or other access device. This information is associated with you personally only when you sign in as a registered user, and includes:

  • device ID or unique identifier, device type, computer and connection information, statistics on page views, traffic to and from the sites, referral URL, ad data, IP address and standard web log information; and

  • anonymous information collected through our use of cookies and web beacons.

Information You Give Us

We collect and store any information you enter on our sites or you provide to us in the context of using our sites, services or tools. This may include:

  • information you provide us when registering for an account, including email address, phone number, mobile telephone number, physical contact information, and (depending on the service used) sometimes financial information, such as credit card or bank account numbers;

  • additional information you may provide to us via social media sites or services;

  • transactional information;

  • postage, billing and other information you provide to purchase or post an item, as well as, where postal services are provided through one of our programs, additional relevant postage information (tracking updates) stored by the chosen postal partner;

  • information provided in the context of community discussions, chats, dispute resolution, correspondence through our sites, or correspondence sent to us; and

  • additional personal information we ask you to submit to authenticate yourself or if we believe you are violating site policies (for example, if allowed by the law we may ask you to send us an ID or bill to verify your address, or to answer additional questions online to help verify your identity or ownership of an item you list).


Information We Collect From Mobile or Devices

When you download or use our mobile or access one of our mobile optimized sites, we may collect information about you and your mobile device as discussed above in this notice.  This may include geo-location information we may use to provide you with location based services, such as advertising, search results, and other personalized content as authorized by you and your device. Most mobile devices allow you to control or disable location services in the device’s setting’s menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or the manufacture of your particular device.

We will obtain your explicit consent before we collect any sensitive personal information from you as a result of your use of our mobile or your access of our site using a mobile device. You may also be presented with an additional short form Privacy Policy explaining any additional or specific information we may collect from you that is not listed in this notice.

Use of Personal Information

Our purpose in collecting personal information is to provide you with access to our site and/or use of our services and tools, provide you with requested customer service and relevant information about your account and our services, and to provide you with a safe, smooth, efficient, and customized experience. By accepting this Privacy Policy you agree that we may use your personal information to:

  • provide you access to our sites and the services and customer support you request;

  • prevent, detect, and investigate, fraud, security breaches, potentially prohibited or illegal activities, and enforce our Terms & Conditions;

  • customize, measure and improve our services, content and advertising;

  • contact you, either via email or telephone, to resolve disputes, collect fees, and troubleshoot problems with your account or our sites, services or tools, or for other purposes authorized by law;

  • contact you, either via email or, telephone to inform you about our services and those of our corporate family, deliver targeted marketing, service updates, and promotional offers based on your communication preferences and in compliance with applicable regulations;

  • compare information for accuracy, and verify it with third parties;

  • contact you at any telephone number using auto-dialled or pre-recorded message calls or text (SMS) messages (if applicable) as authorized by you in a manner consistent with applicable regulations and for the purposes described in this Privacy Policy; and

  • provide you other services requested by you as described when we collect the information.

Use of Personal Information for Marketing

Based on the consent provided by you in a manner consistent with applicable regulations and on this Privacy Policy, we may use your personal information to;

  • tell you about our and our corporate family’s websites, services and tools;

  • deliver targeted marketing and promotional offers based on your communication preferences; and

  • personalise, measure and improve our advertising, based on your ad customization preferences.

We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

Our Disclosure of Personal Information

We disclose personal information to respond to legal requirements, enforce our policies, respond to claims that a listing or other content violates the rights of others, or protect anyone's rights, property, or safety. Such information will be disclosed only in accordance with applicable laws and regulations. As stated above, we do not disclose your personal information to third parties for their marketing purposes without your explicit consent.

We may also share your personal information with:

  • Members of the Prima Sport Limited corporate family to provide joint content and services (like registration, transactions and customer support), to help detect and prevent potentially illegal acts and violations of our policies, and to guide decisions about their products, sites, tools, services and communications. Members of our corporate family may use this information to send you marketing communications only if you have consented to their services and will use your personal information in compliance with their respective privacy policies and our global privacy standards.

  • Service providers under contract who help with our business operations (such as, but not limited to, fraud investigations, bill collection, affiliate and rewards programs, website operations, and co-branded credit cards).

  • Other Muscleline users, whether located in your country of residence or outside of your country of residence, as authorized by you or your use of our site, services or tools. For example, where you are involved in a transaction with another user, the other user may view your email address and request and obtain your contact information (including phone number and postal address) to help complete the transaction.

  • Other third parties to whom you explicitly ask us to send your information (or about whom you are otherwise explicitly notified and consent to when using a specific service).

  • Law enforcement or regulatory agencies, or authorized third-parties, in response to a verified request relating to a criminal investigation or alleged illegal activity or any other activity that may expose us, you, or any other Muscleline user to legal liability. In such events, we will disclose information relevant and necessary to the investigation or inquiry, such as name, city, state or province, provincial postal code, telephone number, email address, User ID history, IP address, fraud complaints, bidding and listing history

  • Credit bureaus with which we might report information about your account, including information on late payments, missed payments, or other defaults on your account may be reflected in your credit report, as allowed by applicable law.

  • Other business entities, should we plan to merge with or be acquired by that business entity. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your personal information. If your personal information will be used or disclosed for any purposes not set out in this notice, you will receive prior notification.

While we use contractual and other measures to ensure protection of personal information, the laws and regulations relating to privacy and personal information protection in other jurisdictions may not be the same as, or similar to, your local privacy laws. The governments, courts, law enforcement or regulatory agencies in these other jurisdictions may be able to request disclosure of personal information through the laws of these countries. In an effort to respect your privacy, we will not otherwise disclose your personal information to law enforcement, other government officials, or other third parties without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm, financial loss, to report suspected illegal activity, or otherwise keep the community free from bad actors.

Cookies, Web Beacon and Similar Technologies

When you visit or interact with our sites, services, messaging (such as email), and tools, we or our authorized service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, and safer experience, and for advertising purposes.

Accessing, Reviewing and Changing Your Personal Information

Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your Muscleline password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify Muscleline and change your password.

You can see, review and change most of your personal information by signing on to We will not manually modify your personal information because it is very difficult to verify your identity remotely. You must promptly update your personal information if it changes or is inaccurate.

Protecting and Storing Personal Information

We store and process your personal information on our computers in the United Kingdom and elsewhere in the world where our facilities are located. We protect your information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centres, and information access authorization controls.

We take steps to ensure that the personal information we collect is accurate and up to date, and we provide you with the opportunity to update your information through your account profile settings.

Third Parties

Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to others, whether they are bidders, buyers or sellers on our websites or other websites throughout the internet, different rules may apply to their use or disclosure of the information you provide to them. Muscleline does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal information to others.

Contact Use

You may contact us by writing at